25 Social Media Tips
- August 23, 2019
Know your social media goals, so you can stay on track.
Promote your most popular posts, both blog and social media content.
Try humor and controversy to get a conversation going, but don’t take it too far.
Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
Look for questions repeated over and over in your specific niche. Provide the definitive answer.
Analyze your own posts. Which types get the most shares and interactions?
Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
If you want your social content to attract, do your best to share quality tips that are really unique.
Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.
If you use Pinterest regularly, make sure you also use Tailwind, both for growing your Pinterest following and for the analytics.
Posts people skip most? Highly personal negative posts complaining about problems.
Include a mix of rich media in your social content. Video, photos, Instagram, etcetera.
Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.
Give your new product campaign a name – and start talking about it on your social media.
Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)
Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun.
If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
Take advantage of the fact you can now use text, arrows, and calls to action in Facebook Covers.
Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.
If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely.
Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you – as well as the keywords they used.
In your LinkedIn Privacy and Settings page, “Select what others see when you’ve viewed their profile” to keep it private – or not.